Tuesday, May 13, 2014

Vaporizers marketed to teenagers

Example of e-cigarette social media
marketing from "Gateway to Addiction?"
April 2014

From the Prevention Hub:

Even though e-cigarette makers have insisted on not targeting young adults with their products, a new report by a group of U.S. senators seems to have proven them otherwise. The report revealed that the nature of their products and their marketing strategy is likely to be geared towards the younger generation. E-cigarettes are available in a variety of flavours (i.e. PiƱa Colada, Vivid Vanilla and Cherry Crush) that seem to appeal to youth in particular. As far as their advertising is concerned, they were found to give out free samples at youth events and extensively market their products on social media sites. E-cigarettes continue to cause controversy with some considering them as an aid to quit smoking while others see them as a ‘gateway’ for smoking traditional cigarettes.

No comments:

Post a Comment