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| Example of e-cigarette social media marketing from "Gateway to Addiction?" April 2014 |
From the Prevention Hub:
Even though e-cigarette
makers have insisted on not targeting young adults with their products, a new
report by a group of U.S. senators seems to have proven them otherwise. The
report revealed that the nature of their products and their marketing strategy
is likely to be geared towards the younger generation. E-cigarettes are
available in a variety of flavours (i.e. Piña Colada, Vivid Vanilla and Cherry
Crush) that seem to appeal to youth in particular. As far as their advertising
is concerned, they were found to give out free samples at youth events and
extensively market their products on social media sites. E-cigarettes continue
to cause controversy with some considering them as an aid to quit smoking while
others see them as a ‘gateway’ for smoking traditional cigarettes.
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