Legal marijuana
businesses are trying to determine how best to market their products and stay
within our state’s recreational marijuana law.
This week, the Liquor Control Board released answers to frequently asked
questions from marijuana business licensees. (They do not apply to medical marijuana businesses.) Here are a few:
Online Advertising
May
I have a website to promote my company? Are there any limitations on a company
website?
Yes you may have a website to advertise your business. However, the law does
not allow a business to use a website to sell marijuana/marijuana products. All
recreational marijuana sales must take place at a licensed marijuana premises.
Can
I use social media to promote my business?
Yes. Please use social media with caution and be mindful not to appeal to, or
solicit, viewers under the age of 21. If possible, please restrict views to
adults age 21 and older.
Am I able
to produce a YouTube page with comedy commercials promoting my marijuana
business?
Yes. Please use social media with caution and to be mindful not to appeal to,
or solicit, viewers under the age of 21. If possible, please restrict views to
adults age 21 and older.
Am I able
to have a mascot in the YouTube commercial?
Yes, as long as the mascot is not a cartoon character or is appealing to
children.
Traditional Advertising
May I set
up a separate business to promote my marijuana retail store?
Yes. That would be allowed if the business is used to sell t-shirts, hats etc.
Those items, however, could not be sold within your retail marijuana store.
May I
advertise for cannabis on the radio and TV?
The law states that licensed marijuana producers, processors and retailers “may
not advertise marijuana or marijuana-infused products in any form through any
medium whatsoever within one-thousand feet of the perimeter of a school ground,
playground, recreation center or facility, child care center, public park or
library, or any game arcade admission to which is not restricted to persons
aged twenty-one years or older.” The fine is $1,000 for each violation.
Although print
media, such as newspapers, are often delivered to locations at or near schools,
the LCB does not intend to enforce the 1,000’ buffer for newspaper advertising
as long as the advertising does not violate other provisions of I-502.
Television and
radio, of course, carry across state lines as well as places where children can
see or hear. TV and radio are also regulated by the Federal Communications
Commission. Licensees should consult with their attorney and media-buyer or
other advertising sales representative to ensure cannabis/related
advertisements are permissible.